It's good question. Based on the style, my guess would be Jim Roslof, who was art director at the time (1983).
I checked Art & Arcana, and while it mentions the design, it doesn't say who is responsible:
"Famously, the trade dress of Dungeons & Dragons this year, both in the Basic and Advanced versions, began to form its ampersands into the shape of a dragon breathing fire, proving further visual distinction between TSR's D&D and non-D&D properties" (pg 151).
Perhaps Jon (
@increment) knows?
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